Why Is a Japanese Raccoon Dog Selling Meme Coins in Ohio? On Folklore, Branding, and the Great Mascot Land Grab
Kitsune, dragons, tanukis — American crypto projects are raiding world mythology for mascots faster than Disney raids the public domain. Some of that borrowing signals serious, longevity-minded design. Some of it is a costume over a rug. Here's how to tell the difference.